2020 brought not only challenges to motorcycle manufacturers, but achievements as well. Having coped with the first lockdowns, the motorcycle brands resumed production, and consumers returned to the sales areas. As a result, sales for the first quarter of 2021 were very impressive: for example, Ducati recorded a 33% increase in sales during this period.
However, the Italian brand managed to maintain a good pace in the second quarter of 2021. Compared to the first half of 2020, Ducati posted a 43 percent increase in sales, and compared to the dock 2019, sales were up 9 percent over the same period.
Thanks to a record for the company in June 2021, during which Ducati sold 8,598 units of vehicles worldwide, the total number of deliveries made in the first half of 2021 was 34,485 units of motor vehicles. The number of Ducati motor vehicles that have not yet been delivered to customers is also a record: growth was 63% relative to the first half of 2020 and 284 percent relative to the first half of 2019.
June of this year was the company’s best ever, confirming a positive trend that began with a great second half of 2020 and significant growth in the first half of this year 2021, said Francesco Milicia, Vice President and Director of Global Sales for Ducati.
Despite extensive supply and transport difficulties, increased delivery times and shortages of various raw materials, as well as difficulties associated with lockdowns in the first half of 2021, Ducati recorded a really significant increase in sales, which exceeded dock values by almost 10%. The order book is also excellent, demonstrating the fact that enthusiasts have appreciated the 2021 lineup and the Ducatist family is growing more and more.
The new and updated Ducati models really kick-start sales with the Multistrada V4 leading the way, followed by the Ducati Scrambler in Nightshift and Icon Dark variants, and then the Streetfighter V4. And other models are not far behind – in particular, the new Monster, Diavel 1260 S “Black and Steel” and Hypermotard SP.