Global Bajaj motorcycle sales are recovering in 2021, albeit at a slower-than-expected pace. By the end of April 2021 (January-April of this year), 2.1 million units were sold, which is 58.4% higher than in the same period in 2020, but 9.3% lower than in 2019.
Bajaj Auto restores sales
After a severe sales crash in 2020, Bajaj Auto is recovering sales in 2021, but they are still affected by the May closure of production and dealerships in India and the coronavirus difficulties in Africa and South America. In the Indian market, the impact of the coronavirus crisis is still very high, and in addition, sales here have been affected by the ban on imports of motorcycles to Sri Lanka. In South America, sales dropped sharply from 2019 in Argentina, Guatemala, Panama and El Salvador.
The situation will remain in May: preliminary data for India shows an increase of 54% compared to May 2020, but this is 100,000 units below expectations. The drop in sales is due to the closure of business activity and will not be compensated for in the coming months.
For Bajaj, the past year was not easy, as for all manufacturers, but the concern was very much helped by a large-scale presence in large international markets. Thus, this manufacturer leads in sales in the African market and is very strongly represented in the Latin American market, and both of these markets have been affected by the coronavirus crisis to a lesser extent than the Indian one.