Worldwide sales of BMW Motorrad in the first 8 months of 2020 totaled 110,644 units, showing a drop of 15.1% over the same period last year. In comparison with the previous indicators of the year, the current one – minus 17.8% for the first quarter and minus 23.2% for the second quarter – the indicators at the end of August are rather encouraging. However, the company is forecasting a 10 percent decline in annual sales, delaying the achievement of annual sales of 200,000 units.
BMW Motorrad is extremely close to achieving its next target of 200,000 units per year, which is expected to be achieved by 2021. However, the global crisis associated with the coronavirus has made its own adjustments: in the economy, in consumer demands, in the production of motorcycles and components, and at the moment the achievement of the goal of 200,000 sales per year is being postponed.
In the first eight months of 2020, BMW Motorrad’s global sales totaled 110,644 units, down 15.1 percent from last year’s result for the same period. Sales in North America (USA, Canada and Mexico) can be called a failure – the decline there was 38.3%, and even worse in India – 47.4%, in other regions the losses amounted to 10-15 percent.
In Latin America, sales fell 14.5% and in Europe, 10.2%. Italy, Great Britain, Spain and Greece failed here, while in Ireland, Sweden, Slovenia and Hungary, sales on the contrary grew.
2020 sales are expected to be 157,000 units, down 10.6% from last year.
Global sales growth over the past 8 years.
The past years, which have seen continuous sales growth and a record 2019 figure, as well as double-digit percentage growth, confirm the reality and attainability of the 200,000 annual sales target set by the BMW Motorrad Management Board. In particular, the first half of 2019, which showed a record level of sales (100,173 units, an increase of 11.7 percent), as well as an annual result of 175,000 units and 5.8 percent growth. In addition, 2019 was the eighth in a series of successful years that showed continuous growth – however, the fourth quarter produced results below expectations, and the expected figure of 180,000 units was not achieved.