BMW Motorrad has seen growth in worldwide sales over the past 8 years. The next goal is 200 thousand units per year.
2019 for BMW Motorrad has become the next, already the eighth, in a series of successful ones. Global sales of the brand’s motorcycles saw an increase of 5.8 percent to 175,000 units, and this is the third largest manufacturer in the world. In the European market, sales rose by double digits, and the rest of the markets also showed growth, with the exception of North America.
BMW’s global success has no boundaries, and the brand is looking forward to further performance gains and double-digit growth rates around the world in the coming years. The company has set a goal for 2020 to sell at least 200,000 units of equipment, and considers this figure not a dream, but an achievable goal. Moreover, the first half of 2019 showed exactly the same sales rates – 100,173 units and an increase of 11.7%, and only the fourth quarter pumped up and did not allow reaching the set target for 2019 – 180,000 units.
Regionally, Western Europe posted 13.5% growth, Southeast Asia posted 3.6%, and North American sales dropped 8%.
Worldwide sales of motorcycle brands considered “premium”have been growing for a decade, despite the challenges faced by market leader Harley Davidson, whose sales have been declining for eight years. Of the rest, KTM and BMW set record after record, while Triumph and Ducati simply hold their ground.
In 2019, KTM caught up with Harley Davidson, selling 220,000 units, but BMW is firmly on the tail.
Aprilia in fourth place with sales of just under 100,000 units, followed by Triumph (65,000) and Ducati (53,000)