Dainese acquired TCX
The Italian motorcycle apparel maker is growing: in late September 2020, the company announced that it had acquired Italian shoe manufacturer TCX.
Dainese prides itself on keeping riders safe from head to toe, and this motto now makes even more sense: AGV helmets for head, Dainese for body and TCX for legs.
For those not in the know: TCX has been making motorcycle footwear since 1999, when the Treviso-based specialty shoe manufacturer launched the first shoe. Oxtar was the name of the company at the time… At the same time, they patented the Torsion Control System (TCS). In 2007, the company changed its name to TCX and, under the new brand, continued to expand its range of motorcycle shoes, adding models to the lineup for different riding styles and with different functionality.
Increasing the safety of dynamic sports has always been the mission of Dainese, ”said Cristiano Siley, CEO of the Dainese Group.
We are committed to continuing to research innovative systems that protect athletes from head to toe. We are extremely proud of this deal. TCX shares a passion for our products and will give us the fundamental skills to design and manufacture motorcycle shoes. I take this opportunity to welcome the TCX team and look forward to working together.
It is unclear at this point whether TCX will retain its production facility in Montebelluna, or whether production will be moved elsewhere. Since Dainese manufactures and markets its own footwear, it is also unclear if both brands will remain in the motorcycle footwear market. Perhaps the two brands will target different market segments – price or functional. In any case, Dainese has a well-deserved reputation as a manufacturer of quality and thoughtful products, so there is no reason to expect anything different from a deal that moves the group forward.