Harley Davidson appoints director and president
Of course, we don’t know yet if the new CEO will save Harley Davidson, but we do know that Jochen Zeitz will remain in high office. On May 7, 2020, the company officially announced that Zeitz has been appointed Chief Executive Officer and President, thereby abolishing the title “temporary” before the name of each of his positions. In addition, he remains the chairman of the board of directors.
In this extraordinary time of crisis, my top priority is the well-being of our team, as I am implementing a plan for the company to respond to the threats posed by the COVID-19 crisis, and my task is to stabilize the business, resume operations and restore performance. I am also leading a mandatory and extensive review of the company’s structure, operating model and strategy in order to adapt to the new post-crisis realities, ”Zeitz said in a press release.
Over the next few months, we will launch The Rewire and set a new 5-year strategic plan towards the end of the year. Then I will oversee the implementation of the changes and relaunch Harley Davidson as one of the most honorable and significant brands in the world, Jochen continued.
Chairman Thomas Leinbarger added:
As the uncertainty surrounding the COVID-19 crisis and its aftermath persists, and given the significant changes the company is facing, strengthening Jochen’s authority as CEO demonstrates both the board’s confidence in him and Jochen’s commitment to running the company in this extraordinary period. His two decades of experience as Chairman and CEO of one of the world’s largest companies (Puma), as well as his enthusiasm and determination to challenge all that lies ahead of our company, based on his work experience, is what we need right now. to guide Harley Davidson to long-term success.
The task is ambitious, but Zeitz already has experience with such an update from Puma. Will he cope with such a challenge again? Time will tell. And we hope Zeitz will be the breath of fresh air that Harley Davidson needs right now, and will help him find his way to new riders without turning his back on long-time loyal fans.