I think the past year not only seemed to me endless … And many familiar and favorite things suffered from his quirks, including motorcycles. Almost all factories stopped production, and this could not but affect the financial results of the year. But, oddly enough, this did not affect everyone.
BMW Motorrad Sales 2020
BMW Motorrad’s 2020 sales figures are impressive, with 169,272 motorcycles and scooters sold worldwide in a full year. And in the entire history of the brand’s existence, there were only once more – in 2019, when 175,162 motorcycles and scooters were sold. Luckily for BMW, they developed and began to implement a growth strategy before the pandemic hit them, and their impressive lineup (especially for the Asian market) took their products out of the toy category for the rich.
For example, the BMW G 310 R and G 310 GS sold excellently in 2020. These motorcycles, created in collaboration with the Indian giant TVS, brought the BMW brand to the people. The combination of affordable prices and good performance has made these models attractive for beginners, as well as for those who have long dreamed of allowing themselves to drive a BMW. Such a move is to create an inexpensive and enjoyable entry-level model designed to introduce the brand and “create a need” in some of the more expensive products – is an extremely successful strategy to increase sales and expand the target audience of the brand, which was proved by the sales of the older models BMW F 900 R and F 900 XR, which also showed good numbers – 14,429 units.
For many, the essence of BMW is boxer engines. More than 80,000 boxer motorcycles were sold in 2020, including the R 1250 GS and R nineT.
Timo Resch, Head of Sales at BMW Motorrad, put it this way about a successful year for BMW:
Firstly, I have to especially thank our partners in the BMW Motorrad dealer network, who, despite the difficulties, managed to make 2020 a successful year through creativity, flexibility and loyalty.
In 2021, according to Resh, the company will continue to innovate existing products and create new ones:
Together with our trusted partners, we will once again offer our customers a range of great new products. The M 1000 RR, one of the most exciting sportbikes in the world, is gearing up to conquer racetracks around the world. Its opposite, the laid-back and relaxed R 18, awaits its first full-blown motorcycle season, for which it will be fully prepared thanks to its rich range of accessories. And in the S 1000 R, we offer a striking and uncompromising performance road builder with super sporty driving dynamics.