The iconic American motorcycle brand Indian Motorcycles, owned by Polaris Industries, is confidently heading for an annual sales record.
19,571 motorcycles were sold in the first half of 2021, which is 23.2 percent higher than in the first half of 2020 and 37.5 percent higher than in the first two quarters of 2019. If the sales growth rate continues, then the annual total for Indian Motorcycles is expected to reach 35,000 units.
Through the thorns to a sales record
However, things are not going well for the eminent manufacturer: Indian faced production and economic problems. Sales are growing in North America, thanks in part to the opening of several new stores. It is surprising that sales growth is also observed in Europe: against the background of the corresponding period last year, the growth amounted to 32.8%, and against the background of the first half of the dock 2019, more than 50%. The fastest growing Indian sales are in the UK (+ 87.8%), Belgium (+ 111.8%), Italy (+ 69.8%), Spain (+ 63.4%) and most other countries. However, US imports of Indian motorcycles have been hit by increased customs duties, still in effect due to the US-Europe trade war started by Trump but not yet ended by Biden. However, Indian continues to expand its dealer network in all regions, and sales of the company’s products are growing everywhere except in Eastern Europe. However, sales volumes in small markets are still insignificant.