Kawasaki’s global sales for 2020 were hit by the industry’s slump in Southeast Asia, dropping to half a million units, or 2014 levels. In the previous three years, the Japanese motorcycle manufacturer set three consecutive sales records.
Kawasaki World Sales
From 2010 to 2015, Kawasaki’s sales remained at the same level, between 450 and 500 thousand units, and experienced steady growth over the next three years. During the period from 2015 to 2019, the brand has shown a rise in sales four times in a row, of which the last three times were record sales figures. There were 643,551 units registered in 2019.
The most significant market for the company is Southeast Asia, where Kawasaki manufactures (in Thailand and the Philippines) and sells hundreds of thousands of motorcycles, including in partnership with Bajaj Auto.
Kawasaki is losing 36% of sales in Southeast Asia in 2020, resulting in a significant drop in global sales, with only about 450,000 units registered by the end of November.