KTM CEO says motorcycle sales boost amid pandemic
Spring 2020 was a flop, but social distancing is much easier on motorcycles!
Global motorcycle sales have plunged amid the global coronavirus pandemic. But when in different parts of the world the measures taken began to bring certain results, a return to ordinary life gradually began. And the question “Will the motorcycle industry recover?” – probably sounds a little too dramatic, but we still have a reason to worry.
But for Stefan Pierer, CEO of the Pierer Mobility Group (KTM), the future looks very good. In an exclusive interview with Le Repaire des Motards, Pierre emphasized that thanks to his company’s strong international business ties, they were able to anticipate the potential threats of a pandemic long before the crisis developed – and to take action on it.
The interviewer asked Pierre if he had to fire anyone or send him on unpaid leave? Stefan emphasized that on the contrary, he needed an additional 40 employees due to the increase in demand after the resumption of work. The coronavirus crisis, according to Pierre, was an adrenaline injection in the industry – a shock that allowed him to wake up and mobilize.
Motorcycles are the perfect solution
As we know, the development of coronavirus events in China is somewhat ahead of the situation in the rest of the world, so that the eastern superpower has essentially become a testing ground for experimental history for all of us. It turns out that the modern preoccupation with personal space and isolation from the crowd has led to a tangible increase in motorcycle sales as life in the country began to return to normal.
The logic is obvious: any public transport is a very crowded place, and just communicating with the crowd and breathing the same air with many people in a small confined space is a very bad idea in an epidemic.
Motorcycles turn out to be almost the ideal solution in this regard. Yes, of course, a car is also, to put it mildly, a good option, but it takes up much more space and requires more attention and fuss. And that’s not to mention the fact that a new city bike, of which countless units are sold in China, is much cheaper and cheaper than even the cheapest subcompact. And given the severity of the economic issues facing us all against the backdrop of the crisis, more profitable acquisitions look even more attractive.
We cannot cite the interview, due to its exclusivity, but we can safely say that it is rich in Stefan’s optimistic views on future events. So, in particular, he expressed the hope that in the post-crisis situation, KTM will be able to take first place in sales of motor vehicles in Europe.