At the beginning of the year, the motorcycle industry reports on the results of the past 2019, talks about its achievements and failures. Some companies were pretty much crippled by the sagging markets of India and the USA. For others, competent planning and market diversification played a positive role, and the fourth quarter confirmed the positive trends at the beginning of the year. KTM is one of those lucky ones, and the upward trend in the first half of 2019 has led to yet another sales record for Oranges and their parent company, the Pierer Mobility Group.
Pierer Mobility Group and KTM in particular
The Austrians finished the year with 234,449 units sold, while the Swedes from Husqvarna posted 45,650 motorcycles. Together, this translates into a 7% increase in sales relative to 2018. If we consider only the European market, then the figure is even more pleasant – 8.9%. And even in the falling markets of the US and India, KTM has managed to increase its share. Pierer’s partnership with Bajaj has brought positive results in the Indian market.
At the end of 2019, the Spanish off-road brand GasGas also joined the group – as evil tongues say, to finally consolidate the group’s leadership in the industry. In addition to all this, the company acquired a stake in Motorcycle Distributors Australia Pty Ltd to increase its presence in Australia and New Zealand.
In December 2019, the company shared its plans for the future, revealing that there will be new road models in the GasGas and Husqvarna lines, and the KTM line will be further diversified. The company appears to be making the right decisions lately, and it should come as no surprise that KTM became the top-selling brand in non-Asian markets as of June 2019.
So what awaits KTM, Husqvarna and their new sibling GasGas? World domination, not otherwise?