MV Agusta changes chief designer and constructor
Its stellar design has been awarded numerous times. He’s great. He must go.
Speaking of what MV Agusta does “works of motorcycle art”then their old designer Adrienne Morton is their architect, sculptor, painter. If you like the design of MV Agusta motorcycles over the past 15 years, then most likely Morton is the creator of it. MV is currently restructuring its Castiglioni Research Center, the center of their design thought. And Morton must go.
New design director
On June 15, 2020, the new design director of the Castiglioni Center will be Giorgio Mazzotti, who previously worked on the design of several Malaguti scooters.as an employee of the Italian company Engines Engineering. Modern design agencies usually do not publish the name of the author of the project, so Giorgio probably had a hand in many other scooters and motorcycles, because his experience in this agency is more than 17 years.
Morton studied with Massimo Tamburini himself and has stepped up the career ladder at MV Agusta since 2005. After working with Tamburini on the Brutale restyling, he created the F4, F3, Rivale 800, Turismo Veloce 800 and Turismo Veloce Lusso 800, Brutale 1000 Serie Oro / RR, Superveloce 800 Serie Oro, and Rush 1000. work he worked on the Benelli Tornado and Benelli TNT, and also created the single-sided swingarm that the 1994 F4 and Brutale are equipped with. In other words, if you like the design of the new MV models, Morton is the one to thank for them.
The future of MV Agusta
Unfortunately, we do not know what is going on behind the scenes of the company, but I think many will agree with me that whatever the problems of MV, design is clearly not one of them. As usual in such situations, nothing but “Morton is gone, Mazzotti is here”, the representatives of the company were not announced. In addition to this startling news, MV are also reporting the appointment of Alessandro Volpini as CTO, and Brian Gillen is moving from CTO to a new position as Director of Design. And all this in light of the recent news of the appointment of Filippo Bassoli as the new Chief Marketing Officer.
How will this affect the future of MV Agusta? We do not know, and no one knows, all that remains is to wait.