MV Agusta’s modernization plan is progressing slowly and sales figures for the first 8 months of 2020 are better than last year, but significantly below the target. However, the first 8 months showed an increase of 4 percent (the number of units sold was 2050)
MV Agusta World Sales 2020
MV Agusta’s sales figures in recent years reflect the company’s problems, but provide the new owner with opportunities for rapid growth. Over the past decade, sales peaked in 2015 at 6,476 units, and in 2019, when the Sardarov family acquired the business, only 2,455 motorcycles were sold. Sales have been concentrated in Europe, while significant volumes have not yet been achieved in the markets of North America, China and Southeast Asia.
The coronavirus crisis affected new owners’ sales targets and delayed normal sales, while the new owner’s cash infusion had a subtle impact.
However, in the first 8 months of 2020, sales showed a positive trend – 2050 units of equipment were sold. The growth was 4 percent, and this is against the background of the negative indicators of the first half of the year, which showed a drop of 10.2 percent.
The fastest growing is shown by Western Europe, while the rest of the world markets are showing a decline, excluding Latin America, where the level is kept by Argentina. However, in terms of equipment, the sales figures here are extremely insignificant.