In 2020, Peugeot Motocycles (yes, no r) celebrated its 210th anniversary. Of course, they didn’t make motorized two-wheelers all this time – but the history of the company goes back to the days when it was used to make tools and coffee grinders. But in 1898, Peugeot actually installed the motor in a bicycle frame for the first time.
Not every company is able to stay on the market for such a long time, and even more so – to step from coffee grinders to scooters. So it is difficult to judge Peugeot for wanting to emphasize their venerable age, especially since they did it in a rather nice way – by releasing a limited version of the Django scooter (you can read more here). And they seem to enjoy celebrating so much that they decided to create a new occasion – and changed the logo.
The stylized lion’s head in profile is a tribute to the long history of two-, three- and four-wheeled vehicles. It is a modernized version of the logo from the 60s, which also featured a maned lion’s head, rather than an entire lion in a heraldic pose.
Until 1975, the lion’s head was replaced by the heraldic lion, this time in silhouette. In 1998, it became solid metal, in 2010 it took a new pose, and in 2021 the dancing lion was again sent to rest, and it was replaced by another maned head, symbolically linking all 210 years of the company’s history together.
If this lion seems familiar to you, then it does not seem to you. Once upon a time, the lion’s head was on the Aprilia logo, which Italians drew from the statue of the lion of St. Mark, the symbol of Venice and an important tourist attraction. In recent years, the Aprilia logo looks just like the letter A, but it would be amusing if the competing scooters of the Italian and French brands were wearing almost the same logo.