Polaris, Indian, Slingshot. Second quarter statistics
Polaris has released Q2 2020 financials. As well as for other manufacturers, this year was not the best for them. However, the motorcycle industry is not the only industry that has suffered, to put it mildly, and for the past six months, many businesses have not been doing very well.
Sales of Polaris, and in particular – Indian Motorcycle, are still in the red against the background of last year, but so far not critical. Polaris sales as a whole declined by 15 percent, and in dollars it is 1,779.3 million in the second quarter of 2019 against 1,511.8 million in the same period in 2020.
Motorcycle sales (Indian and Slingshot) fell 28 percent to 141.3 million in the second quarter of 2020, up from 196.8 million in the same period last year. Of all the vehicles Polaris makes, the ATV and snowmobile segment showed the best results, with sales dropping by only 15 percent. By the way, for some reason, Polaris does not give the number of copies sold – only the proceeds are published.
On the motorcycle side, the report saw a decline in sales of both Indian Motorcycle and Slingshot branded products, with no significant gaps between the two. Like other manufacturers, Polaris blames the COVID-19 pandemic for this, both in terms of production interruptions and effective demand.
Polaris unfortunately does not publish data on performance in global markets, but reports that specifically on North American sales of Indian Motorcycle “increased by more than ten percent” for the second quarter of 2020. And on all motorcycles – “more than twenty percent”… With most motorcycle manufacturers in North America not doing so well, we can only rejoice for Polaris.
The big picture
The report was published along with the financial results of other manufacturers. For example, Pierer Mobility (KTM, Husqvarna and GasGas) reported a 33 percent drop in sales, Harley Davidson reported a 23 percent drop, and Piaggio reported a 24.5 percent drawdown. So Polaris is not an outsider this year.