Royal Enfield motorcycle sales are growing rapidly in Latin America and Europe, but the brand has problems in the home Indian market. In the first half of 2021, 313,247 units of motor vehicles were sold, which is 34.3 percent more than in the same period in 2020, but 19.4 percent less than the result of the first half of 2019.
Royal Enfield is the most energetic brand
Of all the Indian motorcycle manufacturers, Royal Enfield looks the most vigorous this year: sales of motorcycles of this brand are clearly suffering from the crisis in the domestic market, but to a lesser extent than other Indian motorcycle brands.From the beginning of January to the end of June 2021, 313,247 Royal Enfield motorcycles were registered worldwide. Registration statistics, in contrast to sales information, are open and maintained by third-party organizations, therefore they are often more objective than sales information obtained directly from the manufacturer.
In the Indian region, the failed sales are due to the strong influence of the coronavirus crisis (sales here are 21.3% lower than in 2019), as well as the blocking of imports in Sri Lanka (sales here sank 96% compared to 2019). In other regions, sales are growing quite well.
Royal Enfield is the only Indian motorcycle manufacturer with a significant level of supply to the European market, and its results are quite good here, with sales growing by 30.9 percent relative to 2020. The results were especially good in Italy (+ 135%), France and the UK.
The brand’s sales are also growing rapidly in Latin America, setting new records month after month. Real sales here rose 120.5%, driven mainly by higher sales in Brazil, Argentina and Colombia.
RE sales are also growing in North America, Asia, the Pacific, and only in Southeast Asia, the brand’s sales have been hit by the crisis.