KTM and Husqvarna sales continue to grow globally
Under the umbrella of parent company KTM Industries AG, total motorcycle sales of this group for the first half of 2019 grew by 7 percent over the same period in 2018. In the first half of the year, the group sold 115,318 vehicles under the KTM brand and 20,393 units under the Husqvarna brand.
Shares in different markets
In the quarterly report, KTM also disclosed information on shares in various markets. In a fairly strong European market, KTM maintains a share of 11.4%. Despite the fact that the North American market is more difficult for a European company, KTM was able to expand its presence there to 9%, giving rise to 8.4% compared to the previous figure. At the same time, their share of the Indian market has grown by even more significant numbers – and this is even before the KTM and Bajaj electric bikes were released (which is expected in 2022). At the end of June 2018, KTM had 4.3% of the Indian market, and on the same date of 2019, they already had 6.8%. And despite some drawdown of the Indian market this year, the growth of KTM’s positions on it is an undoubted achievement.
In addition to this good news, parent company KTM Industries AG announces a rebranding. The executive board of the firm decided that the new company name would be Pierer Mobility AG. This signifies a departure from mono-brand positioning and also describes “the important role of the main shareholder” in the name of the company.
KTM AG also acquired the Australian importer Motorcycle Distributors Australia Pty Ltd. This means that all points of sale belonging to this company are now subordinate to Pierer AG. How this will affect the positions of European brands on the Australian continent, we will learn over time.