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Suzuki failed to keep the positive trend

Suzuki failed to keep the positive trend

While rivals in the motorcycle industry suffer declining sales, Suzuki seemed to be on the crest of the wave. Or did it just seem so?

The Japanese finished well in 2019, with a 5.7 percent increase from last year. But, one of the largest markets for Suzuki – Indian – is now experiencing a massive failure due to the pandemicand Suzuki failed to maintain the positive trend.

In a press release, the company says the second quarter of 2020 saw a 46.8 percent drop in the scooter and motorcycle sales segments compared to the same period last year. The document emphasizes the significant contribution to these figures of the indicators of the Indian and European markets against the backdrop of the global pandemic and the related crisis.

Suzuki India

In particular, the Suzuki India division showed a drop of almost 50% in July 2020 against the background of the past: 31,421 vehicles were sold against 69,326 last July. Export figures are also not very rosy – a 56 percent drop in the number of units of equipment, 2991 units against 6870 in July last year.

Suzuki on the doorstep

But there is also a small plus. Suzuki sales increased in June-July 2020. According to a number of sources, this was achieved in part thanks to the initiative “Suzuki at your doorstep” (Suzuki on the doorstep), allowing consumers to buy scooters and motorcycles online and have them delivered to their homes. This service is currently offered by 279 dealerships across India, but the manufacturer plans to expand its online sales network, making products more affordable.

Suzuki Global does not make any predictions yet. Given the pandemic and a number of emergency measures taken to keep afloat, the company admits that it does not yet have sufficient skills for reliable long-term forecasting.

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