BMW Motorrad’s global sales for the first 11 months of 2020 are down 9.6% over the same period last year. After declines in the first (-17.8%) and second (-23.2%) quarters, sales recovered somewhat, but not enough to set a ninth consecutive record.
BMW World Sales in 2020
BMW Motorrad’s management was very close to reaching the milestone target of 200,000 units per year, and this result was quite expected by the end of 2020, becoming the ninth in a series of annual records. However, expectations were not destined to come true due to the coronavirus pandemic, which affected the economy in all areas: the production of components, assembly of finished products and, of course, needs and effective demand. Taking these factors into account, the target of 200,000 will certainly be achieved, but not this year.
For 11 months of 2020, BMW Motorrad sales totaled 150,839 units, a drop of 9.6%. And this is quite a favorable result, given the failed first (-17.8%) and second (-23.2%) quarters.
Still unpleasant results were shown by the North American (USA, Canada and Mexico) market with a fall of -27.7% and the Indian market with a fall of -19.7%, in other regional markets losses are from 5 to 10 percent. Thus, in Latin America, sales fell by -7.9%, and in Europe – by -5.3%. Here, sales in Italy, Great Britain, Spain, Belgium, Czech Republic, Austria and Greece contributed to the overall decline, while the results of Ireland, Sweden, Slovenia and Hungary, on the contrary, are very positive.
BMW Motorrad’s expected sales in 2020 are 160,000 units, down 9.1% from last year.